Lighting from a flash is considerably more powerful compared to using a continuous light source. Using a flash for your photography lighting, from a speed light or a strobe, also comes with a set of advantages that make it an interesting option. Because you can use the same lighting equipment, it will be easier to switch between photo and video content. Lastly, continuous lighting is not only applicable for photography but for shooting videos as well. This takes some time to set up and can turn out of sync.
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This makes checking and adjusting your lighting so much easier.Īnother pro of constant lighting is that you don’t need your camera and lights to ‘talk’ to each other to trigger the flash. First of all, what you see is what you get, unlike with flash, where you cannot see the result of your lighting until you take a picture. There are some obvious advantages to using a constant light source. Both have their advantages and disadvantages. 3) Constant lighting or flash?ĭo you like using a continuous light source for your photography or do you prefer flash? It may not seem that big of a deal, but it does matter for the result. You don’t want your lighting to feel artificial. Your studio must be optimally equipped to replicate natural light. You cannot do without artificial lighting, as it’s the next best thing to create an ideal setting for your images.
You want to be in control.Ī large share of photography takes place in a studio environment where you don’t have natural light. But naturally, it’s not ideal to rely too heavily on daylight. Often, natural light is the best for photography.
Furthermore, the quality of your photography positively impacts your trustworthiness as a retailer, which will contribute to more conversions. With the right brightness and shadows or reflections, shoppers will have an easier time making a purchase decision because the product looks as good as possible. When we look specifically at e-commerce, lighting can be the defining factor in buying a product (or deciding not to buy).
The way colors, texture and atmosphere are captured is directly affected by how you use your lighting. Light not only helps to make your image visible, but it gives you various creative possibilities to style your photos. You should never underestimate the importance of lighting in photography. 1) Why is lighting so important in photography?
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